Couple of days ago the Star ran an interesting article about how Malaysia could potentially weather the current economic downturn by developing tourism since it's one of the fastest growing sectors in the global economy.
Besides being a day late and more than a couple of ringgit short, instead of trying to compete with the likes of Thailand, Hong Kong and Singapore it makes more sense for Tourism to try to piggyback on their pool by increasing access from said countries. That way they only have to spend couple of million instead of billions to try to improve the whole sector... expectations from tourists also will be lower since it's like a by the way destination. Works out for everyone.
They should also promote Malaysia in Mongolia since we're probably always on the Mongolian news. There's already existing awareness. I was having a real blast coming up with potential taglines. Here are a few that I came up with before I ran out of ammo ;)
Get Blown Away!
Thrilling you to Bits
Have a Blast
A Roaring Good Time